Campaign hopes to lure Germans to Cornwall

Posted on 02nd July 2014

A new tourism campaign is hoped to entice more German tourists than ever to visit Cornwall, who are flocking in search of scenery shown in popular TV shows in the country.

The Duchy remains a gem of a holiday destination, and with the beautiful scenery combined with the dramatic coastlines and charming towns & villages, it’s easy to see why so many people look to enjoy coastal cottage breaks in Cornwall throughout the year.

The new campaign aims to harness the interest bought about through the television adaptations of books by Rosamunde Pilcher, shows which have been enjoyed by Germans since the 1980s. It is a joint initiative between Visit Cornwall, Visit England, Newquay Airport and Germanwings – an airline which provides a direct route from Dusseldorf to Newquay. The campaign will run across multiple media platforms in Germany until mid-July.

It is thought that the beautiful scenery described in the books and seen in the TV shows will be a huge lure for German tourists, with chief of tourism Malcolm Bell comparing it to the same effect as that of the Jamaica Inn and Doc Martin.

When speaking about the new campaign, Mr Bell said, “German tourists don’t come here on a Rosamunde Pilcher pilgrimage, they come here to see beautiful fishing villages, a fantastic coastline and gorgeous scenery.”

Image Credit: Graeme Churchard (