Campaign hopes to lure Germans to Cornwall

Posted on 02nd July 2014

A new tourism campaign is hoped to entice more German tourists than ever to visit Cornwall, who are flocking in search of scenery shown in popular TV shows in the country.

The Duchy remains a gem of a holiday destination, and with the beautiful scenery combined with the dramatic coastlines and charming towns & villages, it’s easy to see why so many people look to enjoy coastal cottage breaks in Cornwall throughout the year.

The new campaign aims to harness the interest bought about through the television adaptations of books by Rosamunde Pilcher, shows which have been enjoyed by Germans since the 1980s. It is a joint initiative between Visit Cornwall, Visit England, Newquay Airport and Germanwings – an airline which provides a direct route from Dusseldorf to Newquay. The campaign will run across multiple media platforms in Germany until mid-July.

It is thought that the beautiful scenery described in the books and seen in the TV shows will be a huge lure for German tourists, with chief of tourism Malcolm Bell comparing it to the same effect as that of the Jamaica Inn and Doc Martin.

When speaking about the new campaign, Mr Bell said, “German tourists don’t come here on a Rosamunde Pilcher pilgrimage, they come here to see beautiful fishing villages, a fantastic coastline and gorgeous scenery.”

Image Credit: Graeme Churchard (Flickr.com)

Fowey revealed as one of UK’s most glamorous places

Posted on 28th March 2014

Experts from the Times have this week revealed that Fowey in Cornwall is one of the top 30 most glamorous places in the whole of the UK.

The little fishing port is a popular holiday destination, with holidaymakers throughout the year exploring Fowey and its surroundings whilst staying in one of the many quality Cornwall coastal cottages that are located near the town.

But the article in the Times also revealed that Fowey is one of the best places to live in the UK and named it 25th in the list of most glamorous locations.

The experts said that Fowey is not just a typical pretty seaside resort as it offers people good value for money compared to other seaside resorts. They raved about Fowey and said, “Today the 100-year-old Royal Fowey Yacht Club is a big draw for smart sailing types.

“There are regattas all summer and literary festivals too. There are some great seafood restaurants here”, all of which provide great entertainment for those enjoying a holiday in the region.

Image Credit: Karen Roe (flickr.com)

Penzance set to improve town centre

Posted on 11th February 2014

As part of a new scheme Penzance could be set to improve its town centre in a bid to attract more visitors to the area.

The Business Improvement District (BID) scheme puts a levy on businesses in the local area and is hoping to generate around £170,000 over five years to make improvements to Penzance’s town centre.

The surrounding area has a number of affordable holiday cottages to rent in Cornwall and, with these improvements to the town centre, it is hoped that even more visitors will come to the south of Cornwall to stay in these cottages, as well as visiting nearby towns such as Penzance.

Penzance could become the eighth town in the county to use the BID scheme and a launch meeting this week will discuss the benefits that the project could bring and what other Cornish towns such as Truro and Falmouth have already achieved through the programme.

James Pulford, a local shop owner, says, “A BID will give all businesses within its boundary a voice to support projects and actions they feel are important not just to the future of the business community, but also the town as a whole.”

Image Credit: John Stratford (flickr.com)